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Sizzlin’ Summer Fashion Trends

By Erin Laytham Lentz

Swimsuit season made an early arrival on Hilton Head after a mild and wonderful winter that had locals and visitors playing outdoors with nothing more than a hoodie for outerwear. Sunny skies and mild temps progressed quickly into the more humid air and soaring temps that have us sailing into summer with only a handful of Spring days. After living on the coast and experiencing the finicky seasons over the years, I have learned the art of layering and to wisely invest in more hot weather clothes and shoes because summer is clearly the season that visits the longest.

Summer fashion means baring more skin but with an array of flattering styles and weather- friendly fabrics, summer fashion can be pure fun! The Hilton Head, coastal vibe emphasizes comfort and casual. Forget everything you have learned about wearing white before or after Labor Day because whites are cool polaroid_shoesall year in this region and white-hot for summer! The south embraces color, too, with a passion for Lily Pulitzer and her splashy, poolside prints for the entire family. Another Southern favorite is Vineyard Vines, ultra preppy and colorful clothing that can be worn year-round. The best-dressed come out in their finest coastal swag, some clutching onto conservative dress while others play around with trendy looks. The RBC Heritage golf tournament, featured each April in the Lowcountry is a great time to preview fashion trends.


The cold-shoulder shirt or dress is sticking around and taking over all of the clothing stores. The trend transcends sizing and generations and is a perfect way to show off your summer glow. Choose from peekaboo, keyhole or strapless styles. If you are young or in great shape you will adore the multitude of crop top polaroids_hatbikinishirts and halter tops. Crochet bikinis and classic, one-pieces are also super hot! We can all be excited about the one-piece hitting the scene because they are surprisingly flattering on all body types. Big, floppy straw hats not only serve a sun-blocking purpose but add a touch of glamour to the pool or beachside look. Many adorned with simple phrases such as “Do Not Disturb or Hello, Sunshine. Yes, the 80’s have reared their head but this time it is a more subtle nod to the decade that brought us over saturated color and frills.”


The boho look from Fall/Winter has effortlessly landed in our summer wardrobes in the form of bathing suits and dresses. Wearing what looks best on you is always the best rule of thumb. Mini, midi and maxi polaroids_maxidresses are on racks everywhere, so there is truly something for all body types. Two-piece dresses are soaring in popularity again this year as evidenced by the numerous young prom-goers. Summer dresses are everywhere with florals, stripes or monochromatic fabrics; finish the look with a white leather sneaker paired with your favorite throw on and go summer sundresses. Yes, the look is surprisingly chic!  If you are like me, you have amassed a closet filled with rompers and by the looks of things, they are still popular in 2017.


The return of double-digit temperatures doesn’t have to mean lack of style. It is a great excuse to purchase a new set of sunglasses. There are so many emerging eyewear trends, it can be fun to shop! Just keep in mind your face shape and pay attention to whether or not they complement your features. Styles include: aviators, frameless, cat eye, plastic, butterfly, tortoise shell and oversized looks. One thing for certain is that the summer 2017 fashion vibe is upbeat. Be open to trying things on you might not otherwise do. Happy shopping!

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